Dr. Hari Shankar Gupta, Director, IARI talks about agriculture and what changes need to be brought in
B&E: Private sector seed products are more popular than public sector seeds despite later are much cheaper?
BSN: The difference in quality of public sector and private sector seed brands is minimal. But, public sector seed companies lack aggressive branding and marketing strategies than their private counterparts. Public sector has mostly focused on research and they are really not good at marketing. Now, we have given license to 19 private sector companies of the variety Pusa Rice Hybrid-10.
B&E: There are certain agriculture products which are perishable in nature. We have not developed storage capacity for them. This has seriously affected economic health of farmers What is your view point?
HSG: This reference is about fruits and vegetable products. It is a shocking truth that 30% of these products are wasted due to lack of proper storage capacity. To solve this problem government is giving thrust to the food processing sector. Now, coming to field crops our storage capacity is much less than what we need.
B&E: One of the major problems of the farmers is the lack of proper advice at right time. Why IARI has not been able to move in this direction?
HSG: You are right. Agriculture is a state subject. While central government can only act as facilitator, the onus lies on respective state governments. Wherever, agriculture extension machinery has been good, there is good progress but wherever, state government has been inept, agriculture has suffered.
B&E: Private sector seed products are more popular than public sector seeds despite later are much cheaper?
BSN: The difference in quality of public sector and private sector seed brands is minimal. But, public sector seed companies lack aggressive branding and marketing strategies than their private counterparts. Public sector has mostly focused on research and they are really not good at marketing. Now, we have given license to 19 private sector companies of the variety Pusa Rice Hybrid-10.
B&E: There are certain agriculture products which are perishable in nature. We have not developed storage capacity for them. This has seriously affected economic health of farmers What is your view point?
HSG: This reference is about fruits and vegetable products. It is a shocking truth that 30% of these products are wasted due to lack of proper storage capacity. To solve this problem government is giving thrust to the food processing sector. Now, coming to field crops our storage capacity is much less than what we need.
B&E: One of the major problems of the farmers is the lack of proper advice at right time. Why IARI has not been able to move in this direction?
HSG: You are right. Agriculture is a state subject. While central government can only act as facilitator, the onus lies on respective state governments. Wherever, agriculture extension machinery has been good, there is good progress but wherever, state government has been inept, agriculture has suffered.
Source : IIPM Editorial, 2012. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
