ALOK SINGH, CEO, NOVATIUM SOLUTIONS PVT LTD, EXPLAINS HOW HE MIGHT MAKE IT POSSIBLE...
What is the nature of your tie-ups with other telecom players like BSNL, MTNL, TTSL, TTML and Mauritius Telecom and how do you think this would help in Novatium’s growth?
Our tie-ups with these telcom companies selling Novatium’s service are established on a few critical points like the market pull, customer acceptance, relevance of such a service in today’s market and Novatium’s clear leadership in this field. We have tie-ups with major telecom players like Airtel, BSNL, MTNL, TTSL, TTML and Mauritius Telecom. It helps propel Novatium’s growth as it makes the offering bundled with these ISPs used for both Internet access and computing applications.
There is a lot of buzz about your Nova nGene...
Nova nGene is an online portal manager that maintains user profile, account details and transactions. The nGene can be accessed from a Nova desktop and users can monitor the usage of their Nova computing service.
Are your offerings only B2C in nature? One rarely hears your B2B plans.
So far, we were only focused on individual consumers that makes us more of B2C than B2B. However, considering the interest shown by SMEs and SOHOs (small office, home office) users, we have now started looking at this market as well.
Currently, you are present in over 100 cities across the country, but not in the rural market. Any future plans?
As a company we are focused on computing for the masses, so we cannot ignore the rural segment. It is noteworthy that the challenges and requirements in the rural market are different from those in the urban market. We believe the no-manageability aspect of Nova Device can prove to be a big boon for the rural consumers. So we are really focused on this market and we believe that majority of the future consumption of the product will take place in the Tier II and the rural belt rather than in the metros.
Earlier this year you were planning to raise $10 million. Any progress on that front?
We have closed this with a major announcement few days away. At present, it’s premature to say anything about it.
What is the nature of your tie-ups with other telecom players like BSNL, MTNL, TTSL, TTML and Mauritius Telecom and how do you think this would help in Novatium’s growth?
Our tie-ups with these telcom companies selling Novatium’s service are established on a few critical points like the market pull, customer acceptance, relevance of such a service in today’s market and Novatium’s clear leadership in this field. We have tie-ups with major telecom players like Airtel, BSNL, MTNL, TTSL, TTML and Mauritius Telecom. It helps propel Novatium’s growth as it makes the offering bundled with these ISPs used for both Internet access and computing applications.
There is a lot of buzz about your Nova nGene...
Nova nGene is an online portal manager that maintains user profile, account details and transactions. The nGene can be accessed from a Nova desktop and users can monitor the usage of their Nova computing service.
Are your offerings only B2C in nature? One rarely hears your B2B plans.
So far, we were only focused on individual consumers that makes us more of B2C than B2B. However, considering the interest shown by SMEs and SOHOs (small office, home office) users, we have now started looking at this market as well.
Currently, you are present in over 100 cities across the country, but not in the rural market. Any future plans?
As a company we are focused on computing for the masses, so we cannot ignore the rural segment. It is noteworthy that the challenges and requirements in the rural market are different from those in the urban market. We believe the no-manageability aspect of Nova Device can prove to be a big boon for the rural consumers. So we are really focused on this market and we believe that majority of the future consumption of the product will take place in the Tier II and the rural belt rather than in the metros.
Earlier this year you were planning to raise $10 million. Any progress on that front?
We have closed this with a major announcement few days away. At present, it’s premature to say anything about it.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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