Sanjiv Kainth, Country Manager, IRDETO
B&E: What have been the highlights of the DTH-Satellite Pay-TV growth story in India?
SK: The highlight has been the tremendous volumes that the Indian DTH market has generated. There are many reasons for this but primarily due to the following: It is cheap, probably the cheapest DTH service in the world; the consumer finally gets a choice other than the LCO; and consumers in the non-cable or remote areas finally get access to good quality TV programming.
B&E: How important is content for the DTH players to differentiate with the rising competition?
SK: This business is all about selling content. There has to be a certain amount of exclusivity of content allowed to fuel competition and differentiate product offerings of the various operators. With all operators offering the same content it will be difficult for the ARPUs to increase.
B&E: What new technology trends can the industry expect?
SK: The immediate technology trends that are visible in the market are the PVR & HD services. The Indian market will need sometime for these to be accepted by the market and as the market evolves, more innovative middleware applications. Push VOD and increased interactivity are bound to be offered by the operators to make the viewer’s experience richer.
B&E: What have been the highlights of the DTH-Satellite Pay-TV growth story in India?
SK: The highlight has been the tremendous volumes that the Indian DTH market has generated. There are many reasons for this but primarily due to the following: It is cheap, probably the cheapest DTH service in the world; the consumer finally gets a choice other than the LCO; and consumers in the non-cable or remote areas finally get access to good quality TV programming.
B&E: How important is content for the DTH players to differentiate with the rising competition?
SK: This business is all about selling content. There has to be a certain amount of exclusivity of content allowed to fuel competition and differentiate product offerings of the various operators. With all operators offering the same content it will be difficult for the ARPUs to increase.
B&E: What new technology trends can the industry expect?
SK: The immediate technology trends that are visible in the market are the PVR & HD services. The Indian market will need sometime for these to be accepted by the market and as the market evolves, more innovative middleware applications. Push VOD and increased interactivity are bound to be offered by the operators to make the viewer’s experience richer.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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