Sudipta Sengupta
Head-Marketing, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd.
Brand Del Monte, an iconic brand revered by people all across the globe, is a fairly new entrant to the Indian market, being launched early last year. It was brought to India recently through a JV between Bharti Enterprises and Manila-based Del Monte Pacific Limited. So imagine my delight when I met a strong advocate of the brand, specifically its fruit drinks range, in a fresh-faced young cashier in a self-serve restaurant in Mumbai. He noticed the logo on my backpack and informed me that a brand that offers “Four Seasons” when everyone else is offering a Mixed Fruit Drink will surely go places.
Head-Marketing, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd.
Brand Del Monte, an iconic brand revered by people all across the globe, is a fairly new entrant to the Indian market, being launched early last year. It was brought to India recently through a JV between Bharti Enterprises and Manila-based Del Monte Pacific Limited. So imagine my delight when I met a strong advocate of the brand, specifically its fruit drinks range, in a fresh-faced young cashier in a self-serve restaurant in Mumbai. He noticed the logo on my backpack and informed me that a brand that offers “Four Seasons” when everyone else is offering a Mixed Fruit Drink will surely go places.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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