Vivek Nayar, VP (Marketing), Auto Division, Mahindra & Mahindra
B&E: What are the effects of the industry slowdown on M&M?
VN: If there is a slowdown, naturally we will also be affected by it. However I think that the slowdown is a seasonal factor and sales will pick up eventually. Then there is the monsoon and rains, a situation where the consumer is not very keen in making new purchases.
B&E: On M&M’s new found focus on the environment.
VN: The subject of global warming is something which we should be aware of. The beauty we see in the nature will not be here forever. What matters most is what you leave behind and that is what M&M wants to do. We are not only leading at the CNG initiative, there is a lot more. We have already demonstrated our electric vehicles at the auto expo as well. It all depends on the reach of infrastructure.
B&E: On the company’s environment friendly products.
VN: The launch is a part of our sustained mobility programme. We have already launched the Champion CNG and Alpha CNG in light load carrier segment. Now it is the two tonne segment, Bolero Pickup. We have a portfolio of small load capacity vehicles which are propelled by CNG. In the light commercial category these are solutions to a specific issue. Right now the launch is for the Delhi market, followed by Mumbai and Gujrat. As the infrastructure develops, and as the government plays a major role in increasing the CNG reach, we go to other places as well.
B&E: Will CNG be used in the company’s other models?
VN: Once you are strong in a technology you can use it in various segments; so I think we can provide this initiative into the passenger segment as well. We may launch a Scorpio hybrid in the near future.
B&E: On M&M’s market performance.
VN: M&M volumes have grown from 30,000-44,000, a CAGR growth of 20%. This is when the industry grew by only 7%. In pickups, we are the market leaders with 83% market share. Here, Mahindra grew at 77%, a full 33% more than the segment.
Read more.......
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B&E: What are the effects of the industry slowdown on M&M?
VN: If there is a slowdown, naturally we will also be affected by it. However I think that the slowdown is a seasonal factor and sales will pick up eventually. Then there is the monsoon and rains, a situation where the consumer is not very keen in making new purchases.
B&E: On M&M’s new found focus on the environment.
VN: The subject of global warming is something which we should be aware of. The beauty we see in the nature will not be here forever. What matters most is what you leave behind and that is what M&M wants to do. We are not only leading at the CNG initiative, there is a lot more. We have already demonstrated our electric vehicles at the auto expo as well. It all depends on the reach of infrastructure.
B&E: On the company’s environment friendly products.
VN: The launch is a part of our sustained mobility programme. We have already launched the Champion CNG and Alpha CNG in light load carrier segment. Now it is the two tonne segment, Bolero Pickup. We have a portfolio of small load capacity vehicles which are propelled by CNG. In the light commercial category these are solutions to a specific issue. Right now the launch is for the Delhi market, followed by Mumbai and Gujrat. As the infrastructure develops, and as the government plays a major role in increasing the CNG reach, we go to other places as well.
B&E: Will CNG be used in the company’s other models?
VN: Once you are strong in a technology you can use it in various segments; so I think we can provide this initiative into the passenger segment as well. We may launch a Scorpio hybrid in the near future.
B&E: On M&M’s market performance.
VN: M&M volumes have grown from 30,000-44,000, a CAGR growth of 20%. This is when the industry grew by only 7%. In pickups, we are the market leaders with 83% market share. Here, Mahindra grew at 77%, a full 33% more than the segment.
Read more.......
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
