Jiggling and joggling to wake up the souls...
Though a source of entertainment for many, this cruel sport is just one of the several ways of misusing animals since it gets the cash registers ringing. These mute beings used in movies and other T.V. programmes are treated as mere props and on many occasions, brutally tortured to get one shot right. “Animals are not natural performers. They don’t like performing. While it is practically impossible to completely refrain their use in media, it is important that they are not put through any sort of torture. So, capturing the natural behaviour of the animal is allowed but making them perform special acts that are not natural to their disposition is cruelty and is not allowed,” informs Jaya Simha, Campaign Manager, PETA India. This Mumbai-based organisation is all set to awaken the entertainment industry to animal rights. The most recent case pending in the court is for the rights of the pug used in the Hutch campaign. The little dog was unduly tortured when made to run during the ‘bus-chasing’ scene. “The chimps used in the Amul advertisement were pushed beyond their natural level of performance and that’s objectionable to us,” asserts Jaya.
It’s great to have such organisations work for the rights of animals, but it’s quite disappointing that only a handful of us worry about the life of those who cannot speak for themselves. The laws and campaigns might someday spare the animals used as props from torture, but I wonder if it can bring about mercy in those hearts that swell with life by watching those of others sink in pain and fear?
Though a source of entertainment for many, this cruel sport is just one of the several ways of misusing animals since it gets the cash registers ringing. These mute beings used in movies and other T.V. programmes are treated as mere props and on many occasions, brutally tortured to get one shot right. “Animals are not natural performers. They don’t like performing. While it is practically impossible to completely refrain their use in media, it is important that they are not put through any sort of torture. So, capturing the natural behaviour of the animal is allowed but making them perform special acts that are not natural to their disposition is cruelty and is not allowed,” informs Jaya Simha, Campaign Manager, PETA India. This Mumbai-based organisation is all set to awaken the entertainment industry to animal rights. The most recent case pending in the court is for the rights of the pug used in the Hutch campaign. The little dog was unduly tortured when made to run during the ‘bus-chasing’ scene. “The chimps used in the Amul advertisement were pushed beyond their natural level of performance and that’s objectionable to us,” asserts Jaya.
It’s great to have such organisations work for the rights of animals, but it’s quite disappointing that only a handful of us worry about the life of those who cannot speak for themselves. The laws and campaigns might someday spare the animals used as props from torture, but I wonder if it can bring about mercy in those hearts that swell with life by watching those of others sink in pain and fear?
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
