IIPM Beyond Imagination

Tuesday, October 19, 2010

ENOUGH SAID... IS STILL NOT ENOUGH SAID!

Changing one’s brand logo is one of the most critical exercises for any organisation – more so as it means the power of brand recall is wiped out in an instant (because of the old brand/logo being phased out) and the company has to invest considerably in again building a recall customer base. Given that, for Spice Mobile, these are similarly critical times as the company has been engaged in the process of changing its brand logo. Spice now has a new logo replacing the old combination of five rainbow colours with a vibrant shade of yellow that – the company says – symbolizes the energy and spirit that the company stands for. According to the company, the move to undergo an identity change was keeping in mind the changing market dynamics and more importantly the bid to signify Spice Mobile’s evolving relationship with its market, customers and other stakeholders. They have also got in place a new brand ambassador, Sonam Kapoor, who would be seen in their flagship S1200 mobile handset, that would have a 12 megapixel camera. It’s noteworthy that Spice Mobile has also recently entered into a 65:35 JV with the Malaysian handset maker CSL Mobile, which owns the Blueberry brand and has plans to launch their range in the country soon.

The company spokesperson says, “We pioneered the dual SIM market in the country and in the coming time, you would see some interesting products from our side. Additionally, we will also be adopting a more aggressive marketing, our aim is to be the number three handset vendor in the country.” But with competition also well endowed in terms of celebrities and attractive logos (read: Micromax, Karbonn, Intex et al), Spice’s leading foray into the dual SIM category is not expected to be smooth. The handset market is at an interesting stage with new players fighting it out intensely. Evidently, enough said about the market... is still not enough said!

Swati Sharma

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Friday, August 27, 2010

IIPM Sports News - Pool Championship - IIPM Lucknow

“Time to check your pool skills …. If you are smart enough take a chance”

Some kind of change and physical fitness is needed for students after the rigorous class schedules and mental exercise, thus this time the Torque club of IIPM, Lucknow organized the POOL CHAMPIONSHIP in the
campus on 20th July 2010. Teams from various sections across batches participated to win the title.

The event started with an environment of enthusiasm. As the energy levels increased and all the participants were ready to swing, they formulated various strategies in order to defend themselves and rise up as a winner all through out. This event was very engaging for the participants as well as the viewers as everyone was engrossed in the game. Event started with knockout round.

Among all the participants Om Pandey from PGP/SS/10-12 and Bhawani Singh from UGP/FW/09-12 were amongst the finalist. At the End, Bhawani Singh emerged as the winner and claimed the title.

Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

B. O. Mehta

President, Pidilite Industries Ltd.

Creativity is the art of good agency and working with Ogilvy for Fevicol has always given us out of the box memorable moments. In fact, that’s the reason why all Fevicol ads have not only been outstanding, but have also always clearly established the brand. But I remember the ad where a hen was eating Fevicol. And that’s when Piyush really had a tough time to convince us as I somehow felt that it will not promote the brand properly. But when the ad came, it was a huge success as it established the brand message very innovatively. I think it was a great and memorable marketing moment for me as it taught me the importance of intellectuality in advertising and marketing.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 25, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Lutz Kothe

CGM-Marketing, Volkswagen India

I came to India last year June 2009 and aired (together with my team) the Volkswagen Brand Campaign consisting of a 360 degree approach from TOI roadblock via outstanding OOH innovations, Brand and Product TVC’s and Print, Digital innovations, Events and PR. Truly, the best moment was the morning of the TOI roadblock, made more special when I saw the pride and enjoyment of my whole team. It was so special because it was the proof that the Indian slogan “Incredible India” is also relevant for all marketing activities and gives room for new, unseen ideas.

Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Sudipta Sengupta

Head-Marketing, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd.

Brand Del Monte, an iconic brand revered by people all across the globe, is a fairly new entrant to the Indian market, being launched early last year. It was brought to India recently through a JV between Bharti Enterprises and Manila-based Del Monte Pacific Limited. So imagine my delight when I met a strong advocate of the brand, specifically its fruit drinks range, in a fresh-faced young cashier in a self-serve restaurant in Mumbai. He noticed the logo on my backpack and informed me that a brand that offers “Four Seasons” when everyone else is offering a Mixed Fruit Drink will surely go places.

Friday, August 20, 2010

A Bloody Battle Over Milk

The taste of India is turning spicy with the fight in the branded packaged milk segment intensifying in the heart of India, Delhi and the National Capital Region (NCR). Mother Dairy recently trashed Amul’s claim that the latter is the new leader here. Mother Dairy hit back with vengeance stating that it sells 2.8 million litres per day and not 1.45 million litres per day, as indicated by Amul. Amul had roared a day earlier that it was leading in the branded packaged or pouch milk segment in Delhi/NCR with sales in excess of 1.5 million litres per day. The liquid milk market in the capital is currently above six million litres per day. This includes both packaged milk and loose milk. Amul is not present in the loose milk segment, which also stands at 2.5 million litres in Delhi. Amul still has a long way to go against Mother Dairy since Amul does not have its own milk booths here and it relies on 9,000 retail outlets in the region to push sales. Mother Dairy holds the upper hand with14,000 retail outlets and 845 exclusive stores. However, Amul entered the Delhi market formally in 2005 while Mother Dairy has been present for over 35 years now. The quality at comparatively lower pricing is the factor that makes Mother Dairy beat all other brands that have ever tried to penetrate the heart of India. However, with Amul having a treasure chest far bigger than Mother Dairy, this battle will go right down to the wire.

Anchal Gupta

Thursday, August 19, 2010

SEVEN BIG THOUGHTS FOR RURAL MARKETS

The way rural markets are growing, it won’t be long before they start contributing substantially to profits of companies. A proactive approach is the best available tool

INNOVATIVE RURAL DISTRIBUTION: The biggest challenge in rural India remains reaching your product to 600,000 villages compared to 5,000 towns in the urban areas. A few new rural distribution and procurement models have been innovated by ITC e-choupal and HUL project, Shakti. But much more needs to be done in this area. One possibility is the use of the social infrastructure being created by the government. For example, there are 5 million women’s micro-finance groups in existence and by the year 2011 the number of such groups is expected to jump to 15 million. Thus, 150 million rural women or 150 million of the 200 million total households in the rural would be linked to self-help groups. Can this channel be used innovatively to reach products and services to rural homes?

DEDICATED RURAL TEAMS: Companies need to shift power to where growth is by dedicating empowered teams for the rural markets so that they can develop their own strategies and products. A separate sales force is also desirable as the regular force will avoid covering the more difficult and small off-take rural markets. MBAs from B-grade small town institutes should be hired. They will not only work at much lower salaries but will also stick around.

INCLUSIVE MARKETING: This is a new concept I have created which goes much beyond BoP. Inclusive marketing looks at poor not only as consumers but also as producers/ suppliers of products contributed by the poor. It can therefore impact poverty positively. ITC’s e-Choupal is a perfect example of inclusive marketing. The business model ensures that farmers as producers get better value for their produce. Once their income is enhanced the model then uses the same channel that was created to procure produce to push relevant products needed by the farmers as consumers. Government and private sector need to work together to promote inclusive marketing and grow the size of the rural pie through the development of reverse distribution channels rather than fighting amongst themselves.

NEW OPPORTUNITIES: Rural markets now offer a number of new opportunities.

Healthcare: Total rural spending on health care currently is Rs.700 billion and expected to reach Rs.3.5 trillion by 2025, an impressive five-fold increase. Despite the launch of the National Rural Health Mission, 80% of health spending will be in the private sector.

Durables consumer financing: In the 90s’, consumer finance became available easily which led to high growth in sale of durables. Rural consumer finance has become a big opportunity only now with rapid electrification of rural households.

Banking: According to a World Bank study, bankable people in rural India is 185 million.

Construction and Housing: Currently, there is shortage of 40 million houses in rural India.

In conclusion, I would say the next growth will come from rural market and companies that ignore this segment will do so at their own peril.